Data-Driven Business Growth Strategies

Grow Smarter. Leverage your data & insights to be a force for change for your business

We provide the expertise, vision, and strategic leadership of a Chief Research Officer to brands, marketing agencies, non-profits, media and research companies to uncover hidden growth opportunities—so you can scale with greater impact, without the cost of a full-time research team.

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Meet Latha, Your Chief Research Officer

My research philosophy is rooted in uncovering what’s truly SALIENT to clients’ business success while staying grounded in the HUMAN QUOTIENT—ensuring insights drive real impact.

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Unlock the Power of Your Data

Whether it is developing actionable thought leadership, designing innovative research products, optimizing ad creative or better leveraging insights and analytics, SALIENT HQ is designed to harness data in ways that drive innovation and measurable growth.

Let Us Help You Find The Next Winning Move

Success isn’t just about reacting to what's new—it’s about staying ahead of the curve. We identify salient trends and through our research, expertise and cutting-edge coalition of partners we help position your business for maximum impact. With SALIENT HQ, instead of playing catch-up, you’ll make proactive moves that give you a lasting advantage.

Here's How It Works

Step 1: Free Consultation

In a 30-minute, no-obligation call, we’ll discuss your current challenges, goals, and what’s holding your business back. This session helps us understand where you need clarity and how data-driven insights can create measurable impact.

Step 2: Data-Driven Strategies

Your data holds the answers—let’s find them. We analyze market trends, audience insights, and your unique value proposition to reveal growth opportunities. Then, we build a data and insights strategy that sets you up for success.

Step 3: Implement & Optimize

We’ll work together to implement your data-backed strategy, prioritizing growth through uncovering new opportunities to amplify your strengths and expand your client base. This ensures you scale smarter and make growth easier.

Comprehensive Solutions for Your Business Challenges.

Learn More About Services

Strategic Research Planning

SALIENT HQ helps research solution providers stay ahead through product development, thought leadership, and industry speaking engagements. We position your business for future success with strategic insights and data-driven growth.

Advanced Data

We connect you with top research technology firms specializing in AI analytics, advanced surveys, and predictive modeling. These innovators enhance research precision and deliver next-generation consumer insights.

Custom Research Design

SALIENT HQ guides you through custom research, from vendor selection to methodology alignment and data visualization. We specialize in turning complex data into strategic insights that fuel business growth.

Thought Leadership

SALIENT HQ ensures your insights stand out, positioning your organization as an industry authority. We also help you amplify your work to drive meaningful conversations and market impact.

Performance Measurement

With AI reshaping ad effectiveness evaluation, we help brands find the best solutions for consumer engagement and channel performance. Our expertise ensures clear benchmarks that drive continuous innovation.

Masterstroke Insight

Our Masterstroke Insight Workshops™ blend real-world business expertise with academic leadership in media and marketing. Led by Latha Sarathy, these sessions provide a deep understanding of cultural trends that drive sustainable growth.

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